Armand Morin interviewed one of the top marketers of both offline and online marketing. Fittingly it was with the Father of Guerrilla Marketing, Jay Conrad Levinson himself.

Jay has been to Armand Morin’s Big Seminar twice before, as a participant. What he learned there changed his own life for the better, by getting him properly outfitted with internet savvy and winning tools and weapons to help him stay abreast and maintain the highest quality lifestyle for himself and his family.

Here is my take on the interview.

Guerrilla Marketing For The Internet
Internet Marketing is the perfect Guerrilla Marketing environment. Unconventional guerrilla tactics combined with high customer valuing strategies are key to gaining conventional goals and sustaining your success online.

It boils down to positioning yourself to be different and then practicing those differences with a strong focus and high quality mindset. Innovative ideas are born and played out within a highly competitive environment. Entrepreneurs either don’t have the money or just refuse to go head-to-head with the other players, like traditional big business.

Instead, they change the game itself. Jay originally developed his guerrilla principles, teaching the ‘Berkley Kids’ of the 1970′s. These kids broke so many conventional wisdoms and went on the create the internet technology we enjoy today.

20 Major Differences Between Traditional and Guerrilla Marketing
In the interview, Jay compared 20 major differences between traditional and guerrilla marketing. If you understand these differences and embrace the guerrilla lifestyle, you de-mystify and simplify marketing once and for all.  Most importantly, you will re-position and re-brand yourselves for success.

Here is my summary of these 20 major differences.
Read More→