Some people think marketing success is merely about applying consumer psychology. Others say it’s a rigorous mix of consumer psychology and testing. Still others swear persistent grunt work creates marketing success.
Marketing Opportunities Are Growing Exponentially
Thanks to the Internet, new experts emerge from their new-found discoveries. Their followers scurry close behind. And then everybody else wants to get on board. As these marketing success secrets reach the masses, newer approaches are being uncovered. And the cycle continues at an accelerated pace.
All these things can make for great fun, but if that’s all there is to it, even when brilliantly executed, something is deeply missing. Without drawing upon a core essence to apply these techniques, success is eluded, or short lived at best. And stress starts its merciless ravishing.
The Marketer’s Creativity
It may not always be visible, articulated or understood, but it’s felt nonetheless. Most of us, too, have experienced it in one form or other:
- You know, that certain kick-start for an idea that comes out of no-where only when
you’ve let go of needing it.
- Or it’s a barely contained joy of discovery, just bursting to be expressed.
- It sometimes shows up as a slow-burning passion that keeps you going in the
thick of the battle.
- And it’s present when you deeply know all is well, regardless of what’s going on.
- It’s like true love. It’s always present, even in pleasure and in pain.
I call it the Spirit of Marketing. And it knows no bounds. For me, it’s a true measure of success. It enlivens me, sustains me and keeps me centered. In its presence I can fully enjoy the fruits of my marketing efforts. And in its absence I feel empty. It’s found in every field of endeavour. At its core is the process of creating and sharing (or marketing) an idea, selling a product or rendering a service that didn’t exist in quite the same way before.
It’s truly an entrepreneurial thing, and there’s nothing like it! That’s fine you say, but how can YOU get some of it? Well, I’ve found a truly remarkable resource book to help me look inside my heart and find what I’m seeking to express (or market) in some way. I reference it often. The book is called Ancient Secrets of Success for Today’s World by Tulshi Sen.
Sometimes when I’m stuck about something, I close my eyes, take a few deep breaths and open the book at a random page, and wherever my eyes fall on the page, I read. It’s uncanny how accurate the message is for that situation. Other times, when I just need to get centered again, I practice the secrets it contains. This is my true productivity resource. You can enjoy it’s fruits too.
It takes great courage to go for what you really want. And entrepreneurs seem to have plenty of it. Yet despite great intentions, most fall short of the mark.