Chris Guerriero believes that everyone has multiple books inside them. He has made it his business to help both the newbie as well as the rich and famous become successful book authors and recognized experts in their unique fields.
Book Publishing Paradigm Shift
He and Armand Morin, creator of BigSeminar series, had an insightful discussion about the paradigm shifting dynamics of today’s book publishing world. He himself has encountered only a few examples of authors making large scale sales using the traditional book marketing approach alone.
He also believes that it’s extremely difficult to get mass market sales using digital publishing alone.
The best approach is to do both physical and digital publishing. For online information marketers, Chris Guerriero recommends starting with a digital book supported by multiple online marketing strategies. This provides a wonderful, flexible media for testing, fine-tuning and upgrading content and promotions, while sales are coming in.
Hardcover Leverages Digital Book Sales
Proceeds from the sales can then be used to physically publish the hardcover version. Credibility and recognition are most easily built when authors have a hardcover version of their book available. However, large scale and more profitable book sales are achieved through a carefully positioned digital marketing strategy. The credibility leverage by having a hardcover version of your book can never be lost. It actually attracts much larger digital book sales.
Through his own experience as a multimillion books author, speaker and e-business mentor to his clients, Chris has gotten really good at this. And he had a great start, selling 60,000 copies of his first digital book in 60 days and 390,000 copies in the first year.
Chris Guerriero shows entrepreneurs how to get their book rapidly created, use it to establish their expertise and turn those books into a business that pre-sells the highly interested reader to access further products through their marketing funnels.
