creative essence

Some people think marketing success is merely about applying consumer psychology. Others say it’s a rigorous mix of consumer psychology and testing. Still others swear persistent grunt work creates marketing success.

Marketing opportunities are growing exponentially due to the internet. Experts emerge from their new-found discoveries. Their followers scurry close behind. And then everybody else wants to get on board. As these marketing success secrets reach the masses, newer approaches are being uncovered. And the cycle continues at an accelerated pace. [read more…]

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