Have you felt there were some things the experts were leaving out about creating marketing success on the Internet? Did you feel lost, confused or turned off by the hype? No wonder! The heydays where even ugly websites thrived are gone. Excessive shouting and blatant copycat tactics have become a real turn-off.

Prospects are getting wiser and much more skeptical

How you present yourself is now admittedly crucial to your success. Content will always be king, but it’s shifting its delivery style. And if your target audience is bored or disgusted by how you greet them, they won’t even stay to hear you out, let alone want to do business with you.

Smart marketers understand the power of ‘design to sell’. Just look at Apple. Their clean, brilliant designs are integral to their identity, usability needs and message.

Back To Fundamentals

Successful internet marketers have gone back to the fundamentals to bring a new design savviness to their message. If they hadn’t done so before, they are now sourcing marketing masters of the last century, while incorporating new media tools.

One of the greatest marketers of all time, Claude Hopkins, perfected the art and science of direct marketing. He effectively designed, tested and improved ads for increased customer sales and satisfaction alone. This made him a maverick, going against the grain of the all-too-common ‘non-accountable’ practices of his time (and it’s still going on today). He’s been extensively studied and emulated by today’s highly successful marketers.

His insights are timeless

With a little imagination, you too can translate his principles into online success. Another icon of direct marketing, David Ogilvy, stated that: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times.” Claude Hopkin’s book is at once simple, straightforward and profound. There’s no decorative fluff of any kind. Click Here for your FREE copy of Scientific Advertising