Entrepreneur, You Don’t Get What You Want In Life, You Get What You Are

All the great leaders and motivators agree with this fundamental truth. “You Don’t Get What You Want, You Get What You Are”, says Tulshi Sen, in the Master Key For Success. James Allen, in As a Man Thinketh, says, “Men do not attract that which they want, but that which they are.”

Les Brown, Motivational Speaker and Writer

Who You Are
Les Brown, in his interview with Armand Morin, subscribes to this same bold truth, “You don’t get what you want in life, you get what you are.” He explained how his unusual early childhood molded his heart and mind for the motivational writing and speaking he does around the world today.

Labeled as a child with EMR (eligibly mentally retarded) he was teased at school as the ‘dumb twin’ of his family. Fortunately, Les had an extraordinary mother, Mamie Brown, who at the age of 42 adopted 8 children, including the twins Les and Wesley. She saw the greatness in each of her children.

Les was also inspired by motivational masters, at an early age, while helping to clean the home office at his mother’s work as a domestic. There he was first exposed to the works of Normal Vincent Peale and Napoleon Hill, two giants in the field of motivational self-development.

Dream Bigger
Les asks his students to consider three things when setting their goals and dreams: what do they want to accomplish on a personal level, on a earning level and on a contribution level. He says that most people fail not because they aim too high but because they aim too low and hit it.

Only 2% of people, who feel that hunger or urge to do something, actually go to seminars. He reminded us of the great American philosopher, Henry David Thoreau’ s words, “Do not go where the path may lead on. Instead go where there is no path and leave a trail”.

Les reminds us, “When you have a vision of yourself, beyond your circumstances and mental conditioning, that is a blessing and don’t lose it.” Surround yourself with like-minded people who will challenge you to be your best. Everyone has greatness within themselves, and some may already be feeling it in their heart.

Take Action
When you do step out to experience new things, show up in the spirit of expectation. You have it in you to do something you’ve never done before, to die to your old self and give birth to who you can become.

Les asked us to memorize the words ‘Recessions Restore Resourcefulness’ . And he reminded us that the people who are making it in this time of ‘accelerating change, overwhelming complexity and tremendous competition’ (Peter Drucker’s words) are people who are resourceful.

Les says that most people get stuck because they don’t know what they have going for themselves. They don’t know how to make money with their God-Given gifts. And, they don’t know how to gain access to the people who will pay them for what they know.

Overcome Self-Imposed Obstacles
Ironically, in Les Brown’s own personal journey, the hardest thing for him to learn was to believe in himself, believe he could do what his heart was aching to do. He was longing to go out there and change people’s lives by teaching them how to be unstoppable. Yet he found reasons for not taking action, and in those stressful moments he, himself, became stoppable.

Fortunately he was constantly reminded by his mentor for fourteen years straight and a teacher (in executive development at the time) to not allow where he was at that moment to define who he was. He needed to be a ‘no matter what’ person to develop himself to be the message that he wanted to bring into the world.

This advice reminded him of who he really was and his desire to do something bigger with his life. It was always in him to reach beyond his current situation. As a school boy, Les, the child from ‘Special Ed’ class, won the contest from Norman Vincent Peale, who read it in his now famous speech, ‘You Have Greatness In You’.

“Shoot for the moon because even if you fail, you’ll land among the stars”. That was Les Brown’s quote. Imagine that!

To The Online Entrepreneur, Process Is Everything

Tom Hau, International Entrepreneur and Internet MarketerTom Hua, Armand Morin’s second speaker interviewed for BigSeminar 13, understood early on the importance of process to the entrepreneur. He started marketing on the internet in 1994. Having left his off-line business world, and spending 17 months educating himself on the emerging internet. he had no money left to speak of.

His first product, a mere a $10 booklet brought him his initial success. He then moved on to create an ebook package filled with extra resources and bonuses. It turned out to be the first of its kind in the Internet Marketing industry. Tom kept focusing on adding increasing value with each subsequent product offering, each of which was designed to get massive back-links to his website.

Tom went on to build a unique website hosting company for small businesses that runs itself, without need for his direct involvement. This strategy of creating self-run businesses gives freedom to the entrepreneur to focus on what they really love, which is seeking out opportunities and creating new value in the marketplace.

This strategy of continual focus on process and getting things just right is what led to the multimillion dollar successes Tom enjoys today.

Seeing the trend for outsourcing only growing, Tom took a calculated risk and entered the software development business in China four years ago. He says that you have to be unafraid to invest money and resources to grow your business, even if it ends up failing. If you are enjoying the process, failure just becomes a learning opportunity for continuous improvement. His software business is now reaping its huge rewards in a growing marketplace.

Tom’s philosophy is: when you bring your internet business to the next level, you enter a new dimension of success because you enjoyed the process of creating it. Being in love with the process is key. And when you master your own unique process for success, you can take it anywhere to create more successes.

Tom loves to teach others how to get started on the internet and help them take their business to the next level. He says that you really have to understand the process. Having an in-demand product to sell, you create the website for it to meet its marketplace and bring a constant flow of traffic to it.

Mastering these three parts sets you up for success, no matter if you’re just starting out, or you are already building your business to new levels of success. You can always improve the process, and as an entrepreneur that’s where enjoyment is truly found.

Interview With Jay Conrad Levinson – The Father Of Guerrilla Marketing

Guerrilla Marketer - Jay Conrad LevinsonArmand Morin interviewed one of the top marketers of both offline and online marketing. Fittingly it was with the Father of Guerrilla Marketing, Jay Conrad Levinson himself.

Jay has been to Armand Morin’s Big Seminar twice before, as a participant. What he learned there changed his own life for the better, by getting him properly outfitted with internet savvy and winning tools and weapons to help him stay abreast and maintain the highest quality lifestyle for himself and his family.

Here is my take on the interview.

Guerrilla Marketing For The Internet
Internet Marketing is the perfect Guerrilla Marketing environment. Unconventional guerrilla tactics combined with high customer valuing strategies are key to gaining conventional goals and sustaining your success online.

It boils down to positioning yourself to be different and then practicing those differences with a strong focus and high quality mindset. Innovative ideas are born and played out within a highly competitive environment. Entrepreneurs either don’t have the money or just refuse to go head-to-head with the other players, like traditional big business.

Instead, they change the game itself. Jay originally developed his guerrilla principles, teaching the ‘Berkley Kids’ of the 1970′s. These kids broke so many conventional wisdoms and went on the create the internet technology we enjoy today.

20 Major Differences Between Traditional and Guerrilla Marketing
In the interview, Jay compared 20 major differences between traditional and guerrilla marketing. If you understand these differences and embrace the guerrilla lifestyle, you de-mystify and simplify marketing once and for all.  Most importantly, you will re-position and re-brand yourselves for success.

Here is my summary of these 20 major differences.
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