Armand Morin :: Web Design & Marketing

9:29 pm
9:29 pm

Chris Guerriero Teaches Credibility and Leadership Building Through Book Marketing Strategies

by Aditi Walsh

Chris Guerriero believes that everyone has multiple books inside them. He has made it his business to help both the newbie as well as the rich and famous become successful book authors and recognized experts in their unique fields.

Book Publishing Paradigm Shift
He and Armand Morin, creator of BigSeminar series, had an insightful discussion about the paradigm shifting dynamics of today’s book publishing world. He himself has encountered only a few examples of authors making large scale sales using the traditional book marketing approach alone.

He also believes that it’s extremely difficult to get mass market sales using digital publishing alone.

The best approach is to do both physical and digital publishing. For online information marketers, Chris Guerriero recommends starting with a digital book supported by multiple online marketing strategies. This provides a wonderful, flexible media for testing, fine-tuning and upgrading content and promotions, while sales are coming in.

Hardcover Leverages Digital Book Sales
Proceeds from the sales can then be used to physically publish the hardcover version. Credibility and recognition are most easily built when authors have a hardcover version of their book available. However, large scale and more profitable book sales are achieved through a carefully positioned digital marketing strategy. The credibility leverage by having a hardcover version of your book can never be lost. It actually attracts much larger digital book sales.

Through his own experience as a multimillion books author, speaker and e-business mentor to his clients, Chris has gotten really good at this. And he had a great start, selling 60,000 copies of his first digital book in 60 days and 390,000 copies in the first year.

Chris Guerriero shows entrepreneurs how to get their book rapidly created, use it to establish their expertise and turn those books into a business that pre-sells the highly interested reader to access further products through their marketing funnels.

4 Categories : Web Marketing

4:20 pm
4:20 pm

Entrepreneur, You Don’t Get What You Want In Life, You Get What You Are

by Aditi Walsh

All the great leaders and motivators agree with this fundamental truth. “You Don’t Get What You Want, You Get What You Are”, says Tulshi Sen, in the Master Key For Success. James Allen, in As a Man Thinketh, says, “Men do not attract that which they want, but that which they are.”

Who You Are
Les Brown, in his interview with Armand Morin, subscribes to this same bold truth, “You don’t get what you want in life, you get what you are.” He explained how his unusual early childhood molded his heart and mind for the motivational writing and speaking he does around the world today.

Labeled as a child with EMR (eligibly mentally retarded) he was teased at school as the ‘dumb twin’ of his family. Fortunately, Les had an extraordinary mother, Mamie Brown, who at the age of 42 adopted 8 children, including the twins Les and Wesley. She saw the greatness in each of her children.

Les was also inspired by motivational masters, at an early age, while helping to clean the home office at his mother’s work as a domestic. There he was first exposed to the works of Normal Vincent Peale and Napoleon Hill, two giants in the field of motivational self-development.

Dream Bigger
Les asks his students to consider three things when setting their goals and dreams: what do they want to accomplish on a personal level, on a earning level and on a contribution level. He says that most people fail not because they aim too high but because they aim too low and hit it.

Only 2% of people, who feel that hunger or urge to do something, actually go to seminars. He reminded us of the great American philosopher, Henry David Thoreau’ s words, “Do not go where the path may lead on. Instead go where there is no path and leave a trail”.

Les reminds us, “When you have a vision of yourself, beyond your circumstances and mental conditioning, that is a blessing and don’t lose it.” Surround yourself with like-minded people who will challenge you to be your best. Everyone has greatness within themselves, and some may already be feeling it in their heart.

Take Action
When you do step out to experience new things, show up in the spirit of expectation. You have it in you to do something you’ve never done before, to die to your old self and give birth to who you can become.

Les asked us to memorize the words ‘Recessions Restore Resourcefulness’ . And he reminded us that the people who are making it in this time of ‘accelerating change, overwhelming complexity and tremendous competition’ (Peter Drucker’s words) are people who are resourceful.

Les says that most people get stuck because they don’t know what they have going for themselves. They don’t know how to make money with their God-Given gifts. And, they don’t know how to gain access to the people who will pay them for what they know.

Overcome Self-Imposed Obstacles
Ironically, in Les Brown’s own personal journey, the hardest thing for him to learn was to believe in himself, believe he could do what his heart was aching to do. He was longing to go out there and change people’s lives by teaching them how to be unstoppable. Yet he found reasons for not taking action, and in those stressful moments he, himself, became stoppable.

Fortunately he was constantly reminded by his mentor for fourteen years straight and a teacher (in executive development at the time) to not allow where he was at that moment to define who he was. He needed to be a ‘no matter what’ person to develop himself to be the message that he wanted to bring into the world.

This advice reminded him of who he really was and his desire to do something bigger with his life. It was always in him to reach beyond his current situation. As a school boy, Les, the child from ‘Special Ed’ class, won the contest from Norman Vincent Peale, who read it in his now famous speech, ‘You Have Greatness In You’.

“Shoot for the moon because even if you fail, you’ll land among the stars”. That was Les Brown’s quote. Imagine that!

1 Categories : Conscious Entrepreneur

8:52 pm
8:52 pm

To The Online Entrepreneur, Process Is Everything

by Aditi Walsh

Tom Hua, Armand Morin’s second speaker interviewed for BigSeminar 13, understood early on the importance of process to the entrepreneur. He started marketing on the internet in 1994. Having left his off-line business world, and spending 17 months educating himself on the emerging internet. he had no money left to speak of.

His first product, a mere a $10 booklet brought him his initial success. He then moved on to create an ebook package filled with extra resources and bonuses. It turned out to be the first of its kind in the Internet Marketing industry. Tom kept focusing on adding increasing value with each subsequent product offering, each of which was designed to get massive back-links to his website.

Tom went on to build a unique website hosting company for small businesses that runs itself, without need for his direct involvement. This strategy of creating self-run businesses gives freedom to the entrepreneur to focus on what they really love, which is seeking out opportunities and creating new value in the marketplace.

This strategy of continual focus on process and getting things just right is what led to the multimillion dollar successes Tom enjoys today.

Seeing the trend for outsourcing only growing, Tom took a calculated risk and entered the software development business in China four years ago. He says that you have to be unafraid to invest money and resources to grow your business, even if it ends up failing. If you are enjoying the process, failure just becomes a learning opportunity for continuous improvement. His software business is now reaping its huge rewards in a growing marketplace.

Tom’s philosophy is: when you bring your internet business to the next level, you enter a new dimension of success because you enjoyed the process of creating it. Being in love with the process is key. And when you master your own unique process for success, you can take it anywhere to create more successes.

Tom loves to teach others how to get started on the internet and help them take their business to the next level. He says that you really have to understand the process. Having an in-demand product to sell, you create the website for it to meet its marketplace and bring a constant flow of traffic to it.

Mastering these three parts sets you up for success, no matter if you’re just starting out, or you are already building your business to new levels of success. You can always improve the process, and as an entrepreneur that’s where enjoyment is truly found.

1 Categories : Web Marketing

10:47 pm
10:47 pm

Interview With Jay Conrad Levinson – The Father Of Guerrilla Marketing

by Aditi Walsh

Guerrilla Marketer - Jay Conrad Levinson Armand Morin interviewed one of the top marketers of both offline and online marketing. Fittingly it was with the Father of Guerrilla Marketing, Jay Conrad Levinson himself.

Jay has been to Armand Morin’s Big Seminar twice before, as a participant. What he learned there changed his own life for the better, by getting him properly outfitted with internet savvy and winning tools and weapons to help him stay abreast and maintain the highest quality lifestyle for himself and his family.

Here is my take on the interview.

Guerrilla Marketing For The Internet
Internet Marketing is the perfect Guerrilla Marketing environment. Unconventional guerrilla tactics combined with high customer valuing strategies are key to gaining conventional goals and sustaining your success online.

It boils down to positioning yourself to be different and then practicing those differences with a strong focus and high quality mindset. Innovative ideas are born and played out within a highly competitive environment. Entrepreneurs either don’t have the money or just refuse to go head-to-head with the other players, like traditional big business.

Instead, they change the game itself. Jay originally developed his guerrilla principles, teaching the ‘Berkley Kids’ of the 1970′s. These kids broke so many conventional wisdoms and went on the create the internet technology we enjoy today.

20 Major Differences Between Traditional and Guerrilla Marketing
In the interview, Jay compared 20 major differences between traditional and guerrilla marketing. If you understand these differences and embrace the guerrilla lifestyle, you de-mystify and simplify marketing once and for all. Most importantly, you will re-position and re-brand yourselves for success.

Here is my summary of these 20 major differences.
Read More→

2 Categories : Web Marketing

11:35 pm
11:35 pm

Why Every Internet Marketer Needs To Be Connected

by Aditi Walsh

There’s no question that the internet is the largest, most extensive human connector in the world at this time in history. It can, however, be the most isolating and largest separator of people and significant relationships. That’s because it is so easy to hide in front of a computer monitor and avoid deeply engaging with the outside world.

There exists a fundamental truth that you have to be connected to get connected and have connections. When you can take care of your being state, you allow the rest to emerge through an orderly process of growth. And how can you experience being and staying connected in your chosen markets? Your own Strategic Visioning process will help you clarify your success arena and consciously connect in-person with experts in your marketplace.

Start With A Powerful Intention

Ask yourself, what do you really want? What is your idea behind this connection? How will you benefit? How will these connections help you choose, understand, and conquer your marketing arena? How will you feel in this connection? See yourself enjoying the fruits of this connectedness.

Go Into Your Imagination

Feel the deep purpose of your intention. What will you be having and doing as you enjoy the fruits of your connection? Go beyond what is already familiar to you. Even Einstein said that imagination is more important than knowledge.

No limits are allowed here. This way you can free your mind from the clutches of familiarity and history. You need to train your mind that what you have imagined is reality. Then it will accept and allow you to imagine it. It’s a paradox.

Order Your Imagination Into A Vision

Organize it into a picture. Connect the imagination pieces together into a form. See it in great detail, with all your senses. Frame it. Live in it. Make it your reality. Focus on it fully. Hold on to it. And guard your thoughts with faith in your vision. Allow no distractions. Know it’s already yours.

This Creates The Power To Manifest Your Desires

You will start doing and having out of the power of your intention, imagination, Visioning and Manifesting process. Be prepared to be tested in your determination to succeed. Let your consciousness lead the way. Don’t give up. And don’t give in to overwhelm. The more aligned you are to your vision, the lighter and more capable you will become.
(ref: Tulshi Sen. “Ancient Secrets Of Success For Today’s World”, p 143-157)

Consciously Connect

Get the best and latest information on how to communicate with and market to your prospects and customers. The fastest, most accurate and effective way to do this is to learn from the top marketers who have already succeeded in your arena.

There are so many ways to do this online: live online interactive courses (teleseminars and webinars) and replays, home study programs, blogs, forums and social media, etc.

If you intend to succeed in a big way on the internet, nothing beats in-person learning, networking and socializing. There is a special dynamic that takes over. It eclipses other types of learning and accelerates your success process significantly. It works even better if your intention and vision are clear before you attend.

The Power of Live Events

At the best events, you are effectively immersed with like-minded people. You form relationships and future partnerships that otherwise would not have been possible. And you benefit from the power of sharing and problem-solving together.

Getting to know top marketers in person is always less intimidating than experiencing them on screen or in writing. The feeling of sharing in the seminars, at meals and breaks, and the fun and laughter that ensue, transforms their perceived personas into a shared friendliness. You’ll find yourself getting into the groove of the atmosphere and may even come up with a few insightful gems of your own.

I know this, because I have traveled to powerful marketing gatherings. After just a few days of live meetings and training, I found myself buzzing with new inspirations for weeks and implementing new winning strategies.

When you allow yourself to be around great marketers and mentors, your own ideas will start to percolate and take form. Fellow participants around you, almost always, will affirm them, because you brought out a unique perspective they had not thought about beforehand and you ended up brainstorming right there on the spot. So go ahead and treat your being to a live event.

1 Categories : Visioning

10:49 pm
10:49 pm

Secret Revealed – True To Life Training Program

by Aditi Walsh

Secret Revealed - True To Life Training Program I believe everything happens for a reason. I’ve recently been intensely searching for an affordable and comprehensive training and mentoring route to help my readers and myself progress to the next level of online entrepreneurship. Having explored a handful of solid internet marketing programs, I came very close to fully investing in one of them. Well, serendipity intervened!

The coaching program AM2.0, over 5 years in the making, is now here. And it makes the others obsolete. I’ve already benefited from his other training products, including the precursor to this new one. And now, my favorite internet marketer has just delivered a remarkable coaching program that surpasses his best. And, in my assessment, the competitors best as well.

Routed in his proven track record, internet marketing expert, Armand Morin, openly shares the success strategies he actually uses today that make him over $20 million a year. But what I believe is even more impressive is his powerful intuitive sense of what’s needed to navigate the future online. His style is simplicity over complexity, sound business practices over hype and a proven down to earth can-do attitude vs fear-based urgency. And, for me, that makes him an outstanding mentor.

With tons of information already up on the site, I’m totally captivated as I work my way through this massive treasure chest. And that’s only the catch up training videos. I’ve already experienced lots of ‘AHA!’ moments and have implemented corrections and updates from Armand’s genius, as he actually lives his success in Internet Marketing. By watching him work through various live scenarios, he helps me understand how to think about the market, the campaigns and how to approach opportunities and challenges. I’m finding It’s the little things that make the biggest difference between failure and success.

I have never seen a more complete system to train anyone on the subject of Internet Marketing before. The best part is, he just launched it, and the early subscribers will definitely have a competitive advantage over other marketers.

Armand Morin delivers 5 points required for a complete training program:

Proven Information
Variety of Sources
Consistent and Updated Training
Live Training
Affordable

I’ll let Armand himself show you what AM2.0 is all about. Enjoy!

4 Categories : Web Marketing

Archive for Armand Morin

Chris Guerriero Teaches Credibility and Leadership Building Through Book Marketing Strategies

Entrepreneur, You Don’t Get What You Want In Life, You Get What You Are

To The Online Entrepreneur, Process Is Everything

Interview With Jay Conrad Levinson – The Father Of Guerrilla Marketing

Why Every Internet Marketer Needs To Be Connected

Start With A Powerful Intention

Go Into Your Imagination

Order Your Imagination Into A Vision

This Creates The Power To Manifest Your Desires

Consciously Connect

The Power of Live Events

Secret Revealed – True To Life Training Program

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