Category Archives: Web Marketing

Smart Guide To Building A Sustainable Business Online

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Smart Guide To Building A Sustainable Business OnlineThe Internet Marketing world is fraught with so much conflicting information, unmet promises and sometimes even scams. On top of that, many people have gotten stuck at various places in the start-up or building phase. And, most new entrepreneurs have at one time or another felt lost or completely discouraged by their lack of progress. The irony is that once they found their way over a certain obstacle, they often discovered it was some crazy detail or step that was missing…that they had just wasted so much time agonizing over.

It’s the situation of “you don’t know what you don’t know”…until you actually experience how to solve that particular challenge. None of us are immune from going through this stage. It’s part of our learning curve as entrepreneurs. And for those experts who say to just outsource what you don’t know, it’s easier said than done. How can you outsource what you can’t yet name?

How can you direct another person’s work if you don’t quite understand what it is you really need or cannot yet properly articulate? If this describes you, I think I may have a solution to quickly get you up to speed. I’ve come across this comprehensive step by step guide on how to build a successful online business. It’s a new book by Leon Jay, CEO of FusionHQ.com, who has already made millions online this year alone.

Leon is offering his “Do Less, Make More Money” book to keen online business seekers. Here are just a few of the things you will learn…

  • The ONLY 3 ways to actually make money online
  • How ordinary people make extraordinary money everyday (and they all use the same principle)
  • 24 Advanced conversions secrets (the same techniques Leon used to get a 9.28% conversion rate on a $997 product)
  • How to build a list that buys, and how to keep them buying

And, there’s so much in this 231 page book, you have to see for yourself. Let me know what you think. Get instant access now: Do Less Make More Money by Leon Jay For some of you starting out, this may be the answer you’re looking for…

Chris Guerriero Teaches Credibility and Leadership Building Through Book Marketing Strategies

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Chris-GuerrieroChris Guerriero believes that everyone has multiple books inside them. He has made it his business to help both the newbie as well as the rich and famous become successful book authors and recognized experts in their unique fields.

Book Publishing Paradigm Shift
He and Armand Morin, creator of BigSeminar series, had an insightful discussion about the paradigm shifting dynamics of today’s book publishing world. He himself has encountered only a few examples of authors making large scale sales using the traditional book marketing approach alone.

He also believes that it’s extremely difficult to get mass market sales using digital publishing alone.

The best approach is to do both physical and digital publishing. For online information marketers, Chris Guerriero recommends starting with a digital book supported by multiple online marketing strategies. This provides a wonderful, flexible media for testing, fine-tuning and upgrading content and promotions, while sales are coming in.

Hardcover Leverages Digital Book Sales
Proceeds from the sales can then be used to physically publish the hardcover version. Credibility and recognition are most easily built when authors have a hardcover version of their book available. However, large scale and more profitable book sales are achieved through a carefully positioned digital marketing strategy. The credibility leverage by having a hardcover version of your book can never be lost. It actually attracts much larger digital book sales.

Through his own experience as a multimillion books author, speaker and e-business mentor to his clients, Chris has gotten really good at this. And he had a great start, selling 60,000 copies of his first digital book in 60 days and 390,000 copies in the first year.

Chris Guerriero shows entrepreneurs how to get their book rapidly created, use it to establish their expertise and turn those books into a business that pre-sells the highly interested reader to access further products through their marketing funnels.

To The Online Entrepreneur, Process Is Everything

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Tom Hau, International Entrepreneur and Internet MarketerTom Hua, Armand Morin’s second speaker interviewed for BigSeminar 13, understood early on the importance of process to the entrepreneur. He started marketing on the internet in 1994. Having left his off-line business world, and spending 17 months educating himself on the emerging internet. he had no money left to speak of.

His first product, a mere a $10 booklet brought him his initial success. He then moved on to create an ebook package filled with extra resources and bonuses. It turned out to be the first of its kind in the Internet Marketing industry. Tom kept focusing on adding increasing value with each subsequent product offering, each of which was designed to get massive back-links to his website.

Tom went on to build a unique website hosting company for small businesses that runs itself, without need for his direct involvement. This strategy of creating self-run businesses gives freedom to the entrepreneur to focus on what they really love, which is seeking out opportunities and creating new value in the marketplace.

This strategy of continual focus on process and getting things just right is what led to the multimillion dollar successes Tom enjoys today.

Seeing the trend for outsourcing only growing, Tom took a calculated risk and entered the software development business in China four years ago. He says that you have to be unafraid to invest money and resources to grow your business, even if it ends up failing. If you are enjoying the process, failure just becomes a learning opportunity for continuous improvement. His software business is now reaping its huge rewards in a growing marketplace.

Tom’s philosophy is: when you bring your internet business to the next level, you enter a new dimension of success because you enjoyed the process of creating it. Being in love with the process is key. And when you master your own unique process for success, you can take it anywhere to create more successes.

Tom loves to teach others how to get started on the internet and help them take their business to the next level. He says that you really have to understand the process. Having an in-demand product to sell, you create the website for it to meet its marketplace and bring a constant flow of traffic to it.

Mastering these three parts sets you up for success, no matter if you’re just starting out, or you are already building your business to new levels of success. You can always improve the process, and as an entrepreneur that’s where enjoyment is truly found.

Interview With Jay Conrad Levinson – The Father Of Guerrilla Marketing

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Guerrilla Marketer - Jay Conrad LevinsonArmand Morin interviewed one of the top marketers of both offline and online marketing. Fittingly it was with the Father of Guerrilla Marketing, Jay Conrad Levinson himself.

Jay has been to Armand Morin’s Big Seminar twice before, as a participant. What he learned there changed his own life for the better, by getting him properly outfitted with internet savvy and winning tools and weapons to help him stay abreast and maintain the highest quality lifestyle for himself and his family.

Here is my take on the interview.

Guerrilla Marketing For The Internet
Internet Marketing is the perfect Guerrilla Marketing environment. Unconventional guerrilla tactics combined with high customer valuing strategies are key to gaining conventional goals and sustaining your success online.

It boils down to positioning yourself to be different and then practicing those differences with a strong focus and high quality mindset. Innovative ideas are born and played out within a highly competitive environment. Entrepreneurs either don’t have the money or just refuse to go head-to-head with the other players, like traditional big business.

Instead, they change the game itself. Jay originally developed his guerrilla principles, teaching the ‘Berkley Kids’ of the 1970′s. These kids broke so many conventional wisdoms and went on the create the internet technology we enjoy today.

20 Major Differences Between Traditional and Guerrilla Marketing
In the interview, Jay compared 20 major differences between traditional and guerrilla marketing. If you understand these differences and embrace the guerrilla lifestyle, you de-mystify and simplify marketing once and for all.  Most importantly, you will re-position and re-brand yourselves for success.

Here is my summary of these 20 major differences.
Continue reading →

Secret Revealed – True To Life Training Program

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Secret Revealed - True To Life Training ProgramI believe everything happens for a reason. I’ve recently been intensely searching for an affordable and comprehensive training and mentoring route to help my readers and myself progress to the next level of online entrepreneurship. Having explored a handful of solid internet marketing programs, I came very close to fully investing in one of them. Well, serendipity intervened!

The coaching program AM2.0, over 5 years in the making, is now here. And it makes the others obsolete. I’ve already benefited from his other training products, including the precursor to this new one. And now, my favorite internet marketer has just delivered a remarkable coaching program that surpasses his best. And, in my assessment, the competitors best as well.

Routed in his proven track record, internet marketing expert, Armand Morin, openly shares the success strategies he actually uses today that make him over $20 million a year. But what I believe is even more impressive is his powerful intuitive sense of what’s needed to navigate the future online. His style is simplicity over complexity, sound business practices over hype and a proven down to earth can-do attitude vs fear-based urgency. And, for me, that makes him an outstanding mentor.

With tons of information already up on the site, I’m totally captivated as I work my way through this massive treasure chest. And that’s only the catch up training videos. I’ve already experienced lots of ‘AHA!’ moments and have implemented corrections and updates from Armand’s genius, as he actually lives his success in Internet Marketing. By watching him work through various live scenarios, he helps me understand how to think about the market, the campaigns and how to approach opportunities and challenges. I’m finding It’s the little things that make the biggest difference between failure and success.

I have never seen a more complete system to train anyone on the subject of Internet Marketing before. The best part is, he just launched it, and the early subscribers will definitely have a competitive advantage over other marketers.

Armand Morin delivers 5 points required for a complete training program:

  • Proven Information
  • Variety of Sources
  • Consistent and Updated Training
  • Live Training
  • Affordable

I’ll let Armand himself show you what AM2.0 is all about. Enjoy!

Simple, Easy Way to Get FREE Traffic to Your Site With Articles

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Do you need more traffic to your website? Who doesn’t!

In a recent survey over 91.3% of subscribers said they wanted to know how to get more traffic to their websites. They also said they didn’t want to (or couldn’t) pay for it. If you’re one of the people who wants more traffic to your website, here’s the formula you’ve been waiting for. So what is it?

Turn Words Into TrafficIt’s simple. You can use articles that draw visitors to your website. With articles, the targeted traffic you generate is as good or better than any traffic you could pay for … except you don’t have to pay for it!

Very few things will create an atmosphere of trust in people as reading one of your articles on a subject that greatly interests them. It shows you know your business. It also demonstrates you will do more than just try to “sell” them something. In fact, your articles can help share your unique knowledge with your readers, thus building your credibility and authenticity like nothing else. And, it will establish you as the expert in your field.

if you want more traffic because of the increased customers you know it will bring you, but you don’t want to (or can’t) spend money to get the traffic, then it is worth learning how to do it well. I can’t think of any better way for letting your visitors get to know you than through your own words.

Talk to them so they can get to know who you really are. Believe me, they will feel it. And, those visitors who share your interests and perspectives will continue to stay connected. At the very least, they’ll probably even bookmark your site and check back regularly to see what’s new, if you haven’t already done so yourself.

What will happen if you don’t start getting more traffic? Well, I think you know the answer. So here’s how to get more information now about a system anyone can use to generate quality, targeted traffic!

Reclaim The Art and Science of Marketing Success

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Reclaim The Art and Science of Marketing SuccessHave you felt there were some things the experts were leaving out about creating marketing success on the Internet? Did you feel lost, confused or turned off by the hype? No wonder! The heydays where even ugly websites thrived are gone. Excessive shouting and blatant copycat tactics have become a real turn-off.

Prospects are getting wiser and much more skeptical

How you present yourself is now admittedly crucial to your success. Content will always be king, but it’s shifting its delivery style. And if your target audience is bored or disgusted by how you greet them, they won’t even stay to hear you out, let alone want to do business with you.

Smart marketers understand the power of ‘design to sell’. Just look at Apple. Their clean, brilliant designs are integral to their identity, usability needs and message.

Back To Fundamentals

Successful internet marketers have gone back to the fundamentals to bring a new design savviness to their message. If they hadn’t done so before, they are now sourcing marketing masters of the last century, while incorporating new media tools.

One of the greatest marketers of all time, Claude Hopkins, perfected the art and science of direct marketing. He effectively designed, tested and improved ads for increased customer sales and satisfaction alone. This made him a maverick, going against the grain of the all-too-common ‘non-accountable’ practices of his time (and it’s still going on today). He’s been extensively studied and emulated by today’s highly successful marketers.

His insights are timeless

With a little imagination, you too can translate his principles into online success. Another icon of direct marketing, David Ogilvy, stated that: “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book (Scientific Advertising) seven times.” Claude Hopkin’s book is at once simple, straightforward and profound. There’s no decorative fluff of any kind. Click Here for your FREE copy of Scientific Advertising